Melissa Akkaway is an entrepreneur and retail expert whose family has deep roots in the fashion industry. Today, Melissa carries on the family name with her advanced contemporary women’s ready-to-wear label, Beckley. Launched in 2011 and inspired by her heritage, Beckley “borrows from the boys”, blending masculine and feminine elements to create a collection that embodies refined ease.
The Beckley Brand is developed in New York and produced in Los Angeles, with the intricacy of traditional men’s tailoring. Each fabric is globally sourced to add character and femininity to each piece. Beckley is designed for the comfort and style of our quintessential woman of the world.
Melissa epitomizes the Beckley woman, a busy mother of two sons with a passion for travel and new experiences. She infuses her life with a sense of adventure, while relishing her home and strong family ties.
Melissa’s great grandfather, Will Beckley, migrates to Las Vegas, a town which at this point is mostly tents and wooden buildings. Here, he opens Beckley’s, a menswear specialty store on Freemont Street.
Will Beckley proposes by letter to Leva Grimes, who bravely picks up her life in Illinois and moves to Las Vegas to marry. Will & Leva turn Beckley’s into the essential shopping destination for white & blue collar men alike. Their home becomes the centre of the bustling social activity of this new town.
The Roaring Twenties become Beckley’s heyday in Las Vegas. Will & Leva have an oak telephone installed in their home where they can keep up with the store at all times by simply cranking the handle and dialing the number 27.
Melissa Akkaway, great-granddaughter of Will & Leva Beckley graduates from Georgetown University Business School and goes on to launch the prestigious Mandalay Place retail and dining center in her hometown of Las Vegas.
Melissa launches Beckley Boutique in West Hollywood, a women’s RTW business inspired by her grandfather’s history. Beckley Boutique becomes a destination for the style-setting Hollywood elite.
Melissa expands into design with the launch of Beckley Brand, a women’s ready-to-wear label. The Beckley Brand provides a complete wardrobe of separates that can be easily mixed and matched for a tomboy meets feminine vibe. Inspired by Akkaway’s own lifestyle, the collection caters to the well-traveled, urban woman who appreciates ease, functionality, and modernity.
With the goal of an overall brand expansion and increased VIP services, Beckley Boutique moves to a 2,000+ sq. ft. space on Third Street in Los Angeles.
The company further develops the Beckley Brand, turning to wholesale expansion and brand awareness to bring the Beckley aesthetic to stylish women across North America.